Brand Partnership Overview

CIRCUMDRIVING

When home burns down, the world becomes home.

Produced by Cactus Cine & Alex Bäcker · Written by Rob Kutner · Directed by Agustín Vidal

THE PROJECT

After a devastating wildfire destroys their world, a couple and their rescued dog embark on a record-breaking 112,000-kilometer expedition across Eurasia to discover if home is a place you build, or a way of life.

CIRCUMDRIVING: DRIVING THE COMPLETE COASTAL PERIMETER OF EURASIA FOR THE FIRST TIME IN HISTORY.

112,000

KILOMETERS

714

DAYS ON THE ROAD

4

OCEANS CROSSED

70+

COUNTRIES

Available As

FEATURE / FILM

90 min

6-EPISODE SERIES

episodic

SHORT FORM

social & digital

BRANDED CONTENT

parallel release

BRAND INTEGRATION

Three ways to be part of the journey

01   ON THE VEHICLE

Logo on the car

The expedition vehicle travels 112,000 km across 75 countries. Your brand is present in every frame that features the car—exterior shots, arrivals, borders, landscapes. The vehicle itself is a protagonist. So is your logo.

Visible in every location shoot, drone shot, and behind-the-scenes moment for 2 years.

02   IN THE TITLES

Logo in opening & closing credits

Brand presence in the film's opening sequence and closing credits across every format: feature film, episodic series, short-form content, and online releases. Clean, premium placement aligned with the Cactus Cine and Rob Kutner brand.

Applies to every distribution window—streaming, broadcast, festival, and digital.

03   WITHIN THE STORY

Product present during filming

Your product or service appears naturally within scenes during the journey. Not an interruption—a part of the story. The meal, the drink, the gear, the technology. Whatever fits the world of the film becomes a character within it.

Organic, editorial integration aligned with the film's tone and themes.

AUDIENCE & REACH

ADVENTURE & TRAVEL

The global overlanding and expedition community actively tracks this journey. Long Way Round, Race Across the World, Departures—proven audiences of millions.

LIFESTYLE & WELLNESS

The nomadism question resonates with remote workers, digital nomads, and anyone rethinking how they live. Bet's arc speaks to women and parents globally.

FOOD, WINE & CULTURE

70+ countries means 70+ food cultures, traditions, markets, and rituals. Rich territory for lifestyle and gastronomy brands seeking editorial integration.

PREMIUM DOCUMENTARY

Content targeting educated, upper-income viewers across streaming platforms and broadcasters. Cactus Cine has a proven track record with Netflix and international festivals.

WHY PARTNER NOW

01

A GENUINE HISTORIC FIRST

No one has completed this route. First-mover advantage: the brand that joins this journey becomes part of history.

02

TWO YEARS OF GLOBAL CONTENT

Feb 2026 to Feb 2028. Continuous production across 75 countries. Unprecedented scope for sustained brand presence.

03

IT IS ALREADY HAPPENING

Departure was February 2, 2026. Production is underway. This is not a pitch for something yet to begin—it is a pitch to join something already in motion.

04

ONE EXPEDITION, MULTIPLE WINDOWS

Feature film + episodic series + short-form + social. One partnership, multiple touchpoints across formats and platforms.

05

NATURAL INTEGRATION

The vehicle, the gear, the technology—all characters in the film. Brand presence that feels organic, not promotional.

06

FESTIVAL-PROVEN TEAM

Cactus Cine: Netflix, Berlin, Mar del Plata. Rob Kutner: 5 Emmys. This is the team that completes what it starts.

LET'S TALK

The journey has already begun.

Your brand can be part of it.

Lino Pujia

Associate Producer

+39 348 173 3670
partnerships@circumdriving.com